ICE’s New-Age Propaganda With its string of “wartime recruitment” ads, often featuring pop songs and familiar meme formats, the agency has weaponized social media against itself. by By Brady Brickner-Wood

Infinite Scroll

Kyle Chayka on the people and platforms that are shaping digital culture.  https://www.newyorker.com/culture/infinite-scroll

 For this week’s Infinite Scroll column, Brady Brickner-Wood is filling in for Kyle Chayka.

Illustration by Ariel Davis

Late last year, the White House’s social-media team lauded ICE’s torrential deportation efforts with a string of memes seemingly engineered to go viral. In one video posted to Instagram, the song “all-american bitch,” by Olivia Rodrigo, provides a soundtrack to a montage of deportees being forced onto buses and planes; in another, Sabrina Carpenter’s “Juno” plays as ICE agents accost people in the streets, the lyric “Have you ever tried this one?” repeating each time a new person is detained. Another video uses the satirical song “Big Boys,” from a “Saturday Night Live” skit featuring SZA, as agents handcuff people in parking lots. A line from the song—“It’s cuffing season”—flashes in all caps across the screen. Rodrigo, Carpenter, and SZA have denounced the videos as “hateful,” “evil,” and “peak dark,” respectively. (In response to Carpenter, the White House doctored a video promoting her own “S.N.L.” appearance to make it seem as if she said she would “arrest” the cast member Marcello Hernández for being “too illegal.”) Unlike other cases of Trump using musicians’ songs, against their will, at rallies or in campaign materials—Beyoncé, Adele, and Jack White, among them—these videos are not one-off inanities or easily ignorable promotional assets. Instead, they are part of a hundred-million-dollar “wartime recruitment” effort, according to an internal document obtained by the Washington Post, aimed at hiring thousands more deportation officers in the new year, a propaganda crusade intended to portray ICE as a team of Avengers valiantly defending American soil from a malevolent foreign terror. By splicing pop songs and familiar meme formats into cruel detainment footage, ICE strains to attract a younger demographic, hoping to convince people that the agency is a vibrant—and trollishly funny—organization engaged in the noble work of putting away bad guys. Oh, the pop stars got mad? Joke’s on them. Now even more people know ICE is hiring.

The Trump Administration has pledged to deport a million immigrants each year during the President’s second term—even, it appears, if the immigrants have not committed crimes or are lawfully residing in the U.S. This past summer, as part of the One Big Beautiful Bill Act, Congress increased ICE’s budget to more than a hundred and seventy billion dollars across the next four years, netting out to an annual allocation that is more than the combined yearly budgets of all local and state law-enforcement agencies in the country. ICE has used some of this money to go on a hiring spree; the agency recently announced that it had signed up twelve thousand new officers and agents—a hundred-and-twenty-per-cent increase to its workforce... READ MORE  https://www.newyorker.com/culture/infinite-scroll/ices-new-age-propaganda

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